5. August 2010
Lovely case study for a lovely campaign for Pedigree. Clever use of social media, great brand positioning and well executed.
Read the piece on U-talk Marketing.
14. May 2010
We wouldn't have minded if he'd bought "Iain Hunter" and "Jamie Bell", but I guess Tottenham Court Road is a long way from New York.
13. May 2010
Taking the US by storm is this wee chappie who performs Gaga's Paparazi on the old joanna. Are we developing a bit of a thing for Gaga accousic versions and covers thereof?
We think he's splendid. Apparently he's a "sixth grader". We have no idea what that means but he looks far too young to be employed as our in house piano bar pianista just yet. Shame. Back to the old tapes of Come On Eileen then.
22. March 2010
Monday nights are Glee nights at CMW towers. We all dress up and have a right old sing song. If you came round on a Glee night, what would you sing?
10. March 2010
Hanes have launched Manpacks - the proposition, 'simplify the basics', says it all. Chap signs-up (if they're a US sort of chap, not available in Blighty, alas) and is sent their chosen mixture of socks, shirts and pants on a quarterly basis. CHap gets clean, fresh whatnots and no thinking / organisational / shopping time is required, thus leaving more time for watching said chap's chosen sport / making best ever lists, playlists in iTunes and generally bloking out.
As well as being a great idea, the site is cool too. Nice use of the Feedback loop - though we would have liked to see it a bit more public and open - and nice feature for / use of chat.
10. February 2010
We liked this ad, 'cos all our Dads used Old Spice when we was kids. Not sure it's going to make OS appealing to us though.
9. February 2010
In Japan(where else?) interactive designers have been messing about with QR codes, LEDs and augmented reality to make city centres more engaging. None of the technologiesthey’re using are revolutionary, but the application is.
The NBuilding in Tokyo is a great example of this. It's covered in QRcodes, which means when you view it through a smart phone it tells you allabout the shops inside: what's new, what's on sale, what’s on offer, and evenif restaurant reservations are available. But that’s not all, you can also seethe Tweets and comments of the people inside, thanks to Twitter geotagging.