19. March 2008
This is a great campaign from TfL, amply demonstrating how easy it is to miss the most mindbogglingly obvious things if you're distracted looking for something else. Clear as mud? They're trying to say that you can easilly miss cyclists and they demonstrate it really well. We are also loving the fact that they've shot their video home stylee and loaded it up to you tube - and they seem to be relying on the cleverness of the video to have a viral effect - well, it certainly got it to us pretty quick!